Certificate course “Sustainability Manager
Culture, education and media"

Are you a cultural worker with a passion for sustainable, responsible organizational culture? Have you already initiated individual projects, do you want to develop yourself further or are you still at the very beginning? Are you a freelancer working in culture, education, media and would like to expand your portfolio with knowledge about building solid sustainability strategies?

If you are aiming to professionally implement sustainability, you will not succeed without the necessary specialist and methodological knowledge. Based on our years of experience in the fields of sustainability, vocational training and media education, as well as change management, we developed advanced training formats aiming at holistic transformation.

What does that mean?

  • We work holistically. This means that we not only look at ecological aspects of sustainability, but also at social and economic aspects.
  • Our work is based on the principles of materiality. This means that we focus on aspects and measures that are – according to scientific research – particularly effective.
  • We involve the people who are significantly affected by the changes. This means that we work based on methods of change management and organizational development to achieve genuine participation.

Is this what you are looking for?
Here, you will find all data as well as the registration form.

And what does that mean exactly?

Contents of the advanced training

The academy consists of four parts: Knowledge transfer, building a mindset, and implementation skills – and the knowledge acquisition is rounded off by a practical project that you can apply with your group based on a real case study.

Part 1: Knowledge transfer

First, we take a look at the challenges posed due to planetary boundaries, in order to focus on the line of argumentation concerning the “why”. Then, we learn where sustainability policy and law are grounded in a global context, and which ministries and associations are responsible. Which areas are already regulated, who is already committed to sustainability management – and where? Why is this relevant? Because this can serve as a basis to predict what political requirements cultural institutions might soon be facing and what funding opportunities there might be. Further, we learn what risks are associated with conventional economic activity and what chances may arise from focusing on sustainability. Together, we develop potential for cultural institutions, societies, NGOs, associations and (freelance) sustainability consultants, in order to accelerate the transformation. Then, we practice the necessary steps towards a strategic sustainability management – in an interactive, dialogue-based, and methodological manner. The core focus is on establishing sustainability management, sustainability strategy, and sustainability reporting – to enable cultural institutions to work towards a socio-ecological transformation. Here, the focus lies on the methods and tools to get started in a goal- and solution-oriented manner, without detours.

Part 2: Attitude

Following the topic of knowledge acquisition, we will focus on our general attitude. As sustainability managers, we not only need to position ourselves professionally – we are also often met with resistance within the own organization, in the audience, or even in public perception. Transformation breaks old habits and is, thus, time-consuming and can create fears. In order to deal with this resistance, we need a take a clear stance and follow a professional, methodical approach.

Part 3: Action

The course content will be applied directly: As of the third module, you and your working group will draw up a real use case, based on specific questions. You will compile a sustainability concept, try out concrete measures, and test your argumentative competence. The use cases will either be brought along by the participants or provided by the institute – and the concepts will also serve as a basis for the final exam. In an extra session after the halfway point of the course, supervisors will help to sharpen the concepts and to get you prepared for the exam.

Goals of the Akademie für Zukunftskultur:

  • Passion for a sustainable, responsible organizational culture
  • Action knowledge and methods for implementation
  • Competence regarding the establishment of sustainability strategies
  • Networking, exchange, staying in touch
  • In-depth knowledge of your individual sustainability ecosystem

What is included?

  • An intensive and interactive remote advanced training, including your own project and a final exam
  • Supervision
  • Coaching (2 x 30 min.)
  • Certificate “Sustainability Manager Culture, Education, and Media”
  • Acceptance into the “Kollektiv für Zukunftskultur” as a place of exchange and mutual support

Statements about the academy

Achievements of the Akademie für Zukunftskultur

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